Integration Architecture and Data Foundation for a Vertically Integrated Brand
Situation
An apparel brand operating both wholesale and direct-to-consumer channels was running its business on a patchwork of disconnected systems. Inventory lived in one place, orders in another, production planning in spreadsheets. The team produced 12+ manual reports each week just to answer basic operational questions.
Challenge
The brand had evaluated several platform vendors but had no clear criteria for selection, no integration architecture, and no data governance standards. Every vendor made the same promises. The leadership team needed an independent perspective — and a framework to cut through the noise.
Approach
Morris defined an API-first integration architecture, established data governance standards across inventory, orders, and production, and led a structured vendor evaluation process. He worked with functional leads to document integration requirements before evaluating any vendor, ensuring the selection was driven by business needs rather than marketing claims.
Outcomes
- Unified data model across inventory, orders, and production
- 12 manual weekly reports eliminated
- Vendor selected and implementation commenced within the quarter
- Technology spend reallocated from maintenance to growth initiatives
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