Building Digital Revenue Channels and Business Intelligence for an Established Manufacturer
A $2M+ marketplace program and the foundation for $20M in B2B and ecommerce growth, built on commerce and BI modernization.
Situation
An established North American apparel manufacturer with hundreds of millions in annual revenue had no meaningful direct-to-consumer digital presence and limited B2B channel infrastructure. Revenue was concentrated in traditional wholesale. Executive decision-making relied on manual reporting with no real-time visibility into sales, inventory, or margin performance.
Challenge
Building digital channels required integrating new platforms with an existing ERP and operations systems. Drop ship vendors needed EDI connectivity. Internal teams were not structured for e-commerce operations. And the forecasting and BI infrastructure required to support growth decisions simply did not exist.
Approach
As the manufacturer's head of IT and business solutions, Morris led the launch of DTC e-commerce and B2B marketplace channels, including Amazon, Walmart.com, Shop.com, and drop ship, integrating vendors via EDI and commerce hub. He built executive-grade sales and financial forecasting dashboards with real-time inventory and margin visibility. ERP upgrades and Office 365 migration ran in parallel with workflow automation to replace high-volume manual processes with one-click solutions.
Outcomes
- DTC e-commerce channel built to $1M+ in annual sales
- Marketplace program originated, creating $2M+ in new revenue
- Foundation established for $20M in B2B and ecommerce growth
- Real-time sales and financial forecasting changed how executives made inventory and sales decisions; IT costs reduced by more than 30%
- High-volume manual workflows automated, improving speed and reducing error rates
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