Digital Commerce and Business Intelligence for an Established Manufacturer
New direct-to-consumer and marketplace channels, built on ERP, EDI, commerce, and reporting integration.
Context
An established North American apparel manufacturer had no meaningful direct-to-consumer digital presence and limited B2B channel infrastructure. Revenue was concentrated in traditional wholesale. Executive decision-making relied on manual reporting with no real-time visibility into sales, inventory, or margin performance.
Role
Executive operating role. As head of IT and business solutions, Morris owned the full technology function: infrastructure, security, enterprise applications, data and reporting, and service delivery.
Actions
Morris led the launch of direct-to-consumer and B2B marketplace channels, integrating drop ship vendors through EDI and a commerce hub. He built executive-grade sales and financial forecasting dashboards with real-time inventory and margin visibility. ERP upgrades and a productivity platform migration ran in parallel with workflow automation that replaced high-volume manual processes.
Outcome
- Direct-to-consumer channel launched and grown into a standing revenue line
- Marketplace program originated, opening a new channel for the business
- Commerce and integration foundation established for subsequent B2B growth
- Real-time sales and financial forecasting changed how executives made inventory and sales decisions
- IT operating cost reduced materially while service coverage expanded
- High-volume manual workflows automated, improving speed and reducing error rates
The full career record
Employers, titles, dates, and the mandates I am focused on.