Building Digital Revenue Channels and Business Intelligence for an Established Manufacturer
Situation
An established North American apparel manufacturer with hundreds of millions in annual revenue had no meaningful direct-to-consumer digital presence and limited B2B channel infrastructure. Revenue was concentrated in traditional wholesale. Executive decision-making relied on manual reporting with no real-time visibility into sales, inventory, or margin performance.
Challenge
Building digital channels required integrating new platforms with an existing ERP and operations systems. Drop ship vendors needed EDI connectivity. Internal teams were not structured for e-commerce operations. And the forecasting and BI infrastructure required to support growth decisions simply did not exist.
Approach
Morris led the launch of DTC e-commerce and B2B marketplace channels — including Amazon, Walmart.com, Shop.com, and Drop Ship — integrating vendors via EDI and commerce hub. He built executive-grade sales and financial forecasting dashboards with real-time inventory and margin visibility. ERP upgrades and Office 365 migration ran in parallel with workflow automation to replace high-volume manual processes with one-click solutions.
Outcomes
- DTC e-commerce scaled to $1M+ in annual sales
- B2B and marketplace channels drove $20M+ in incremental revenue growth
- Excess inventory reduced by 20%+ through real-time forecasting and BI dashboards
- IT managed services renegotiated with KPI-driven SLAs — over 30% cost reduction
- High-volume manual workflows automated, improving speed and reducing error rates
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